Affiliate Revenue & PV Calculator
Estimate revenue from PV and reverse-calculate PV for a target.
Common values
Revenue by PV (2% CTR, 3% CVR, JPY 3,000 commission)
| Monthly PV | Expected clicks | Expected sales | Est. revenue |
|---|---|---|---|
| 1,000 | 20 | 0.6 | JPY 1,800 |
| 3,000 | 60 | 1.8 | JPY 5,400 |
| 5,000 | 100 | 3 | JPY 9,000 |
| 10,000 | 200 | 6 | JPY 18,000 |
| 20,000 | 400 | 12 | JPY 36,000 |
| 30,000 | 600 | 18 | JPY 54,000 |
| 50,000 | 1,000 | 30 | JPY 90,000 |
| 100,000 | 2,000 | 60 | JPY 180,000 |
About this tool
Estimate affiliate revenue from page views, click-through rate, conversion rate and commission, then reverse-calculate required traffic.
Revenue equals PV × CTR × CVR × commission. Required PV divides the target by the other three factors.
CTR and CVR vary by traffic source, intent, offer and approval rate. Replace example defaults with your analytics.
Cancellations, rejected conversions, tax and acquisition costs are excluded. Fractional conversions are expected values.
FAQ
- How is affiliate revenue calculated?
- Multiply PV by CTR, CVR, and commission per conversion. At 10,000 PV, 2% CTR, 3% CVR, and JPY 3,000 commission, the expected result is 6 conversions and JPY 18,000.
- How much traffic is needed to earn JPY 100,000?
- At 2% CTR, 3% CVR, and JPY 3,000 per conversion, divide 100,000 by 0.02 × 0.03 × 3,000 and round up. The result is 55,556 PV; different rates change the requirement.
- What is the difference between CTR and CVR?
- CTR is the share of page views that produce a link click. CVR is the share of those clicks that produce a conversion, and both percentages are converted to decimals in the formula.
- Why can estimated revenue differ from confirmed commission?
- The calculation uses an expected number of conversions. Cancellations, rejected conversions, tracking loss, and offer changes can make confirmed commission different.
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