How is YouTube channel revenue estimated?

The tool derives a daily view pace from the view counts and publish dates of the 20 most recent public uploads, projects it over 30 or 365 days, and applies a low and high RPM chosen from the channel's genre.

Do I need to enter an RPM myself?

No. The genre of the recent uploads is read from YouTube's own category data, and a typical range for that genre is applied. The genre and the rate used are both shown with the result, so you can override them if they look wrong.

Should I enter a channel URL or an @handle?

Either a normal channel URL or an @handle can be used. Enter a channel identifier rather than the URL of one individual video.

Why is revenue not calculated from subscriber count?

Advertising revenue relates more directly to actual views than to subscriber count itself. Recent upload pace also avoids overstating a channel that accumulated most views long ago.

Does the estimate include Shorts or sponsorship income?

No. Memberships, tips, sponsorships, merchandise, affiliate revenue, and the separate Shorts revenue pool are outside this estimate.

Can it show lifetime total revenue?

Yes. It multiplies all-time total views by the current RPM as a rough lifetime estimate. Past rates differed and Shorts are separate, so treat it as an order-of-magnitude figure, not an exact cumulative total.

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YouTube Channel Revenue Estimator

Estimate ad revenue from a channel URL, based on its recent view pace.

Channel URL or @handle

RPM figures used (as of July 2026)

These are the per-1,000-view figures used for each genre. They are provisional values this site set from publicly available examples, not statistics published by YouTube. They assume a mainly Japanese audience and will be well off for channels aimed overseas. Rates also vary with the audience, the season, ad demand and video length, so treat them as a rough guide. If you know your real numbers, override them under "Adjust the rate yourself" below the result.

Genre	Per 1,000 views
Education	300-800 yen
Science & Technology	300-800 yen
Autos & Vehicles	300-700 yen
Howto & Style	250-650 yen
Travel & Events	200-550 yen
News & Politics	200-500 yen
People & Blogs	180-500 yen
Sports	150-400 yen
Film & Animation	150-400 yen
Pets & Animals	150-400 yen
Comedy	150-400 yen
Entertainment	130-380 yen
Gaming	100-300 yen
Music	80-250 yen
When the genre cannot be determined	150-500 yen

These figures assume regular videos, not Shorts. Shorts earn a much lower RPM and are paid from a separate pool. The table was last reviewed in July 2026 and does not reflect later changes.

This tool sends only the channel URL you enter to YouTube through this site's server to look up public data. Nothing else you enter is sent.

About this tool

Enter a YouTube channel URL or @handle to fetch its public subscriber count, total views, and the view counts of its recent uploads. The tool derives a views-per-day pace and estimates monthly and yearly ad revenue. The rate per 1,000 views is chosen automatically from the genre of the recent uploads, so you enter nothing else.

Only public information is used: the channel's subscriber count, total views, video count, and the view counts and publish dates of its 20 most recent uploads. No private analytics are accessed.

Revenue is calculated as views-per-day from recent uploads, times 30, divided by 1000, times RPM. Lifetime total views are deliberately not used, because they overstate channels that grew years ago and have since gone quiet.

The rate per 1,000 views (RPM) is chosen automatically from the genre of the recent uploads. Anyone looking up someone else's channel has no way to know its rate, so asking for one would be pointless. The value used is shown in the results table, and you can override it below if you know the real figure.

Much is excluded: memberships, Super Chat, sponsorships, affiliate income, merchandise, and the separate Shorts revenue pool. Private and unlisted videos are not counted. Treat the figure as an order of magnitude, not an amount.

A lifetime estimate is also shown, multiplying all-time total views by the current rate. It ignores lower past rates and Shorts, so use the monthly/yearly figures for current earnings and the lifetime figure only as a rough cumulative total.

FAQ

How is YouTube channel revenue estimated?: The tool derives a daily view pace from the view counts and publish dates of the 20 most recent public uploads, projects it over 30 or 365 days, and applies a low and high RPM chosen from the channel's genre.
Do I need to enter an RPM myself?: No. The genre of the recent uploads is read from YouTube's own category data, and a typical range for that genre is applied. The genre and the rate used are both shown with the result, so you can override them if they look wrong.
Should I enter a channel URL or an @handle?: Either a normal channel URL or an @handle can be used. Enter a channel identifier rather than the URL of one individual video.
Why is revenue not calculated from subscriber count?: Advertising revenue relates more directly to actual views than to subscriber count itself. Recent upload pace also avoids overstating a channel that accumulated most views long ago.
Does the estimate include Shorts or sponsorship income?: No. Memberships, tips, sponsorships, merchandise, affiliate revenue, and the separate Shorts revenue pool are outside this estimate.
Can it show lifetime total revenue?: Yes. It multiplies all-time total views by the current RPM as a rough lifetime estimate. Past rates differed and Shorts are separate, so treat it as an order-of-magnitude figure, not an exact cumulative total.

Sources & last checked

Estimates use public stats and rough genre RPMs and do not match actual earnings. Since Oct 2024, Shorts are vertical or square videos up to 3 minutes.

YouTube Help (Shorts requirements)

Last checked: 2026-07-29　/　What was checked: YouTube official help and published RPM estimates

Changes since last check: Renamed the lifetime figure to a reference value and spelled out the limits of the estimate.